Independent data infrastructure for agencies and growth-focused businesses.

Structure your data.

Scale performance with clarity.

Your platforms are only as good as the data they receive.

Website

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Tracking (GTM)

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Ad Platforms

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CRM

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Dashboard

Your data isn't telling the full story.

Ad platforms are only as good as the data they receive, and most businesses are working with incomplete, inaccurate or disconnected tracking.

  • Platforms optimise for the wrong signals

  • Agencies can’t trust performance data

  • Business owners lack clarity on what’s actually working

When data breaks, performance follows.

A clean, connected data foundation.

Built independently.

Scarlatti designs, builds and maintains your data infrastructure so your platforms, tools and teams work from a single source of truth.

We don’t run ads.

We make your ads work better.

  • You own your data and tracking assets

  • Platforms receive accurate, complete signals

  • Agencies perform without data limitations

  • You keep everything when you change partners

Your data. Fully owned. Fully portable.

Your tracking, audiences and data infrastructure should belong to you - not your agency.

We ensure your data stays with you, performs for you, and scales with you.

Own your assets

Keep full control of pixels, audiences and tracking.

Stay flexible

Switch agencies without losing performance history.

Build long-term performance

Your platforms learn from real, consistent data.

Data Foundation

Build the infrastructure your marketing depends on.

  • Event mapping aligned to business goals

  • Pixel, CAPI and tracking setup

  • GA4 + GTM implementation

  • Platform integrations

  • Reporting dashboard

  • Documentation and handover

Data Acceleration

Turn your data into a growth engine.

  • Advanced ecommerce tracking

  • LTV, CAC, AOV measurement

  • CRM and email integration

  • Full funnel attribution

  • KPI framework design

  • Consent and compliance setup

Data

Assurance

Keep your data accurate, stable and reliable.

  • Ongoing monitoring

  • Quarterly audits

  • Platform change adaptation

  • Tracking validation

  • Recommendations and fixes

Final scope and pricing confirmed after initial audit.

Map

Define what matters

Build

Implement tracking

Validate

Ensure accuracy

Connect

Align platforms

Monitor

Maintain performance

Agencies

Better performance. Less blame.

E-commerce brands

Scale with accurate data.

Lead generation businesses

Track what drives revenue.

Get clarity on your data.

Start with a data audit and uncover what’s working, what’s broken, and what’s missing.

Independent data infrastructure for

performance-driven teams.

© 2026 Scarlatti